Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

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Decide On Your Offers: While you probably have generic google ppc marketing campaigns running year round to keep leads arriving, now's a great time to obtain specific. And, this is exactly what we mean by choose your offers.

Put your very best products and services forward. Bundle them, discount them, or rely on them as enticement offers - however you rely on them, NOW is the time to get what your offers are going to be in order.



This is important because . . .

Choose Effective Keywords: As you may have learned, to be able to promote specific products with pay-per-click marketing, you need to choose specific keywords. Now's virtually no time to be general. Again, your year-round campaigns may be geared to keep traffic and leads flowing into the site.

But, since several retailers make bulk of their sales in the holiday season, congratulations, you want sales - not leads that one could convert later (although that's nice too).

So you will need to know that which you are going to become offering in order to choose the most effective keywords of those offers.


Decide on a Budget: Ahhh, the "B" word - it's something every affiliate marketer has to get cognizant of. In order to use your allowance most effectively - it doesn't matter how large or small it could be - choose your product or service offerings, and therefore, keywords well.

Run Split Tests: Piggybacking on the last point, maybe you might even want to start running some small, split-test campaigns now to determine which PPC offers are paying down. That way, when consumers turn their attention to online shopping, you may be well prepared to own your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is most reliable when you test, test, make sure study, study, study the results of those tests.

In order to get even more prepared the coming year, decide now what info you need to glean using this year's PPC campaigns.

Good luck with your ppc marketing efforts - and, to not rush the season, but . . . happy holidays!